Do you also want a WordPress website that converts?
At De Toekomst, we build WordPress websites that perform. Websites that strengthen your brand, perfectly match your target audience and are ready for the future. A WordPress website that is easily found and converts. As a full-service partner, we combine our many years of experience in design, development and online strategy into one well-thought-out custom solution.
Why we choose WordPress
We consciously work with WordPress because it is a flexible and powerful platform. Our focus on this CMS enables us to build websites with optimal performance: fast, secure and easy to find in search engines. Thanks to our in-depth knowledge of WordPress, we are able to create custom solutions that perfectly match your wishes, brand identity and business goals.
Digitally accessible and easy to manage
A good website is not only beautiful and smartly built – it must also work pleasantly for all users. That is why we ensure that your site is digitally accessible to everyone, including people with disabilities. On the back end, we make the CMS intuitive and clear, so you can easily manage, expand or adjust content yourself. No technical knowledge required.
WordPress: Responsive, fast and future-oriented
Every WordPress website we develop is fully responsive. Whether your visitors are on a smartphone, tablet or desktop – your site always scales along. We ensure that your website runs flawlessly in the most commonly used browsers, such as Chrome, Firefox and Safari, and build according to the latest web standards. Those web standards continue to develop continuously. That is why we keep optimizing our websites continuously, also in terms of performance.
Recently, there has been a new way to store images. For this, we use AVIF instead of JPG. AVIF files require much less storage than JPG files, allowing pages to load faster and the website to feel smoother, especially on mobile. A faster website also helps with findability (SEO). We also see it as a major advantage that less data usage is required: better for the environment and therefore a sustainable choice!
With AVIF, the quality is preserved, and the main advantage is that we store the files much more efficiently so that the website becomes noticeably faster. This way, you are assured of a website that is future-oriented and reliable.


Flexible content management with WordPress
User-friendly and fully custom-made
Your website should be just as flexible as your brand. That is why we build our WordPress sites with reusable Gutenberg blocks: intuitive building blocks with which you can easily create, edit and expand pages yourself. Do you have specific wishes? Then we create custom blocks that perfectly match your brand story and communication goals.
In addition, we use Advanced Custom Fields (ACF) to add extra fields to pages, posts or modules. This allows you to work effortlessly with unique content types, without depending on a developer. And if you need extra support? Then we are of course ready to help you.
What you can manage yourself:
- Pages, with drafts, previews and scheduled publications
- Posts via the Gutenberg editor
- Tags and categories for smart content grouping
- Users and roles, such as editors and administrators
- Media files in a clear image library with simple editing
- Forms via a user-friendly editor
- Multilingual content with the WPML plugin
No time or capacity for content management? Then we are happy to take it over from you. With our full-service approach, we ensure that everything continues to run smoothly.
Insight and optimization
Measure, improve and be found better
Every WordPress website we deliver is focused on results. That is why we provide a strong digital foundation from the start, as well as the right tools to keep growing.
We install Google Analytics via Google Tag Manager, so you always have insight into your visitor flows, conversions and advertising performance. Do you want to expand later with new measurements or goals? Then you already have the flexibility and structure in place.
SEO: a strong technical foundation and smart optimization
For search engine optimization (SEO), we set up your site according to the latest best practices and with an eye to future developments. As standard, we provide:
- A clean and SEO-friendly URL structure
- Automatic XML sitemaps and a correct robots.txt
- Google Search Console connection
- SSL certificate and secure index settings
- Metadata, heading structures and alt texts in the right place
- The Rank Math SEO plugin for accessible on-page optimization
To optimize even smarter, we use the AI-driven SEO tool Ahrefs for in-depth keyword research, competitor analysis and backlink strategies. This way, we build strong online authority for your brand together.
AI as an accelerator of your content strategy
AI is also playing an increasingly important role in digital growth. We help you use AI tools responsibly for content optimization, keyword analysis and performance improvement. This way, you benefit from innovations without losing your brand identity.

Multilingual WordPress website
Do you also want to position your brand strongly internationally? We build multilingual WordPress websites with a smart content structure, clear language switch and management via the user-friendly WPML plugin – all from one central environment.
Even if you already have a WordPress site with us or only want to add multilingual functionality later, that is no problem. We hide the translations until they are ready and add a language switch in the header, so visitors can easily switch languages.
Connections that strengthen your processes
Are you looking for a website that works effortlessly with your other systems? Think of connections with Salesforce for your CRM, Mailchimp for email marketing, Exact Online for your accounting or Mollie for payments. We realize seamless integrations, from standard solutions to custom API connections, so that data is synchronized automatically, processes run faster and you have more time for your customers.
Need a webshop? Then also view our page about building a Shopify webshop.
Safety and sustainability come first
We ensure that your website remains safe, fast and up to date – fully in accordance with our ISO 27001:2017 certification. Through a smart maintenance programme, we continuously monitor the CMS and carry out automatic updates using an alert system. We also make daily backups, so your website continues to perform optimally and remains well protected against digital threats.
We consider sustainability just as important. All our cloud servers are located in a strictly monitored data centre in the Netherlands. Just like De Toekomst, they are also an ISO 27001:2017 information security company. Our servers run on 100% green electricity for climate-friendly green hosting. Read more about our green managed hosting here.
Looking for a website that strengthens your brand?
We think along with you – from concept to launch and beyond. Also for optimization, expansion and support. Do you already have a WordPress website that you want to migrate? Read more about WordPress migration here.