Your WordPress website does not convert by itself

Building a website is the first step, but to achieve results, you need to keep optimising it. A website that converts well is one that effectively encourages visitors to take action. Whether you want to generate leads, sell products or encourage another action, managing your content plays a crucial role. At De Toekomst, we build WordPress websites that are easy to manage and focused on conversion. In this blog, we explain how you can make content changes to your website yourself to increase conversion.

Tips to increase your conversions

Call-to-actions (CTAs)

Call-to-actions (CTAs) are the buttons or links that encourage visitors to take a specific action, such as “Buy now”, “More information” or “Sign up for the newsletter”. It is important that these are clearly visible on your website. With the Gutenberg editor in WordPress, you can easily add CTA buttons to your pages and posts. Whether above the fold or at the bottom of a blog post, you can quickly and easily edit them to match your message. We create the buttons in your visual identity, so all you need to do is add the text and link.

Use social proof

Social proof is a tool for increasing conversion. Potential customers are often looking for proof that your product or service truly offers value. Customer reviews and testimonials can help you build trust on your website. Use a custom quote block or simply the Gutenberg function for this. Place these reviews strategically on the website, for example on the homepage or on a product or service page.

Content optimisation

A conversion-focused website should contain clear, simple and persuasive content. Too much text can distract visitors and cause them to drop off. That is why it is important to structure the content on your website so that visitors can quickly find what they are looking for and are encouraged to click further through the website. Break your texts into short paragraphs to improve readability and alternate paragraphs with lists and images. Visitors should be able to scan your website texts and understand what the page is about.

Visual content

Visual content, such as images and videos, plays a crucial role in conversion. Visitors want to quickly understand what you offer, and visual content can speed up this process. High-quality images and well-placed videos can strengthen your message and encourage visitors to take action.

Add images to your page from the media library throughout the website. You can add a video via YouTube or Vimeo, so your website loading speed remains optimal. We prefer Vimeo, because it allows you to adjust many settings, such as hiding the title and only allowing your video to be embedded on your own website. Never want to worry again about whether images are too large for your website? Contact us about AVIF, a plugin that reduces image sizes without compromising quality.

Insight into performance

It is important to continuously monitor and improve your website’s performance. Google Analytics provides insight into how visitors use your website, where they drop off and which pages perform well. This helps you make targeted adjustments to the content and structure of your site, so you can further increase conversions. With WordPress, you can easily connect Google Analytics via Google Tag Manager and set up conversions or important events for buttons and actions that matter to you. This makes it easy to track how well your conversion optimisations are working and where further improvements may be possible.