It is time for a new vision of De Toekomst

For many years, De Toekomst has been known as a leading full-service communication company. We build strong brands, create engaging campaigns and develop distinctive communication materials that match your brand personality. As an experienced family business, we stand for sustainable entrepreneurship.

Customer research has shown that our contact and collaboration are experienced positively. We are seen as accessible, creative and pleasant to work with, with an eye for quality.

Brand personality

When developing our new visual identity, we looked for a brand personality that matches the way we work every day. We arrived at a connecting, practical approach that puts equal treatment first. Our services and products are attractive to everyone. Honesty, hard work and trust form the core of our company, embodied by the ‘everyman’ archetype.

Visual execution

As a dynamic and forward-thinking company, we are always in motion, with an eye for detail in the world around us. That is why we chose the circle as the basic shape for our visual identity. The circle proudly replaces the ‘O’ in our logo and symbolises the open character of our company. By using only lowercase letters in our wordmark, we emphasise our accessible and approachable way of working. The colourful palette we have chosen visualises the diversity of our services, products and people. Sometimes a quarter or half of the circle is missing, giving our visual identity a clear and open character.

This renewed style reflects our energy for new collaborations and strengthening existing relationships. It is a style that represents De Toekomst as it is today. We look forward to working with you and creating the best for your brand with our services and products.