Creating visible connections at the KNMP Congress

Twice a year, the KNMP Congress takes place for all pharmacists in the Netherlands. As the partner for independent pharmacies, Nafinco is represented at this congress. As a full-service communication agency, we had the opportunity to support Nafinco throughout the entire exhibition process, from the first strategic brainstorm to building the stand on location.

With great enthusiasm, we started working on a distinctive exhibition approach. The starting point was a creative and strategic brainstorm, focused on the message Nafinco wanted to convey. The goal was to create an experience visitors would remember, and a place where conversations and relationship management would take centre stage. This led to the idea of a networking café. Here, Nafinco could connect with both new and existing relations in an accessible way.

Our team of designers first created a mood board. The look and use of colour were clearly defined in this phase. For the networking café, we designed the complete stand, which was then translated into a 3D model so Nafinco had a clear impression of the final result. After approval, we set everything in motion for the day itself.

As a full-service communication agency, we took the entire process off Nafinco’s hands. We advised on design, communication and execution. We were the central point of contact for all parties involved and arranged everything behind the scenes. In close collaboration with the stand builder, we ensured a flawless finish and arranged snacks and drinks with the caterer. This allowed Nafinco to focus fully on its relations during the event.

In addition to the stand itself, we also helped Nafinco with a multi-channel campaign surrounding the KNMP Congress. We designed and sent a physical invitation for existing relations, and with LinkedIn posts, we announced online that Nafinco would once again be present at the event.

Together with Nafinco, we look back on a successful day. The best part of this stand? It is being stored and can be used again at the next exhibition. We are looking forward to the next edition.