Lucent College shows who they are — and how they teach

Lucent College is a new secondary school centrally located in Hilversum, offering education in a slightly different way. In the first two years, students can choose their own subjects and learning level, and together with their personal coach, they create a learning plan. In an engaging way, they learn how the world works and how they can change it in different situations.

To visually express the school’s innovative character and its new approach to teaching, we held a workshop together with the teachers to define the brand values. These were translated into a bright yellow visual identity, with our design team developing the logo together with the students.

To leave a strong visual impression, we applied the logo and visual identity to a brand-new website. We also printed merchandise, including hoodies, face masks and school brochures. Finally, our Sign department added the brand-new logo to the building, along with matching flags.

In short: a project we are proud of.

Our challenge of creating an entirely new school within one year would not have been possible without the help of De Toekomst. Although there was already an innovative educational concept, it still needed to be brought to life. De Toekomst developed a unique visual identity for us that, in my opinion, deserves an award in terms of marketing. And its effectiveness was proven by the very high number of new student registrations.

Executive Director – Lucent College