Healthy brand, healthy growth

People come to OREC to relieve pain, rehabilitate or get fit and stay fit. With seven locations in the centre of the Netherlands and a team of 40 experts, OREC has become a well-known name in the world of physiotherapy. The growth of the organisation and the ambitions that came with it called for stronger positioning and a more professional approach to marketing.

Together with the partners at OREC, we repositioned the organisation as an experienced expert that goes one step further. A multidisciplinary health expert where people are truly helped forward through physiotherapy, manual therapy, speech therapy, dietetics and psychology, among other services, for result-oriented treatment. Through various sessions and discussions, we wrote the brand story and completely modernised the visual identity, including a restyled logo and a new website.

When the new facility with EGYM opened, we launched campaigns across social media, Google Ads, outdoor media and print advertising to give this exciting new way of training an immediate boost.

With De Toekomst’s expertise, OREC is professionalising its marketing and online communication.

– OREC